Ray-Ban: Coperni x Ray-Ban Meta

May 2025

Ray-Ban and Coperni partner for a collaborative campaign showcasing the latest Meta smart eyewear collection. The series features portraiture focused on the minimalist design of the frames, blending fashion-forward styling with functional tech accessories. Photographer William Arcand captures model Vie Chidiac in a series of clean, high-key studio portraits. The imagery emphasizes a monochrome aesthetic, utilizing soft light and a stark, neutral backdrop to highlight the sharp lines of the eyewear and accompanying apparel. Hair stylist Sergio Estrada and makeup artist Jezz Hill contribute to the editorial focus, ensuring a cohesive, refined look across both vertical and horizontal formats.

Vertical, Clean, Commercial

White Seamless

Advertising Campaign