Rationale: The Beautiful Balm Collection
Brand
Date
Jan 2024
Description
The Beautiful Balm Collection for Rationale centers on a series of intimate beauty portraits and macro product studies. The campaign leans into a clean, editorial aesthetic, emphasizing skin texture, radiance, and the tactile nature of the balm formulations through soft lighting and layered motion blur techniques. Photographer Justin Ridler captures these portraits with a focus on refined skin and close-up detail, complemented by makeup artistry from Shella Ruby Martin and hair styling by Lok Lau. The visual execution spans both vertical and horizontal formats, balancing commercial product clarity with an ethereal, high-end editorial finish.
Style
Clean
Industries
Context
Advertising Campaign
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