Brand
Rationale The Beautiful Balm Collection 2024
Associated creatives
Tags
Description
This beauty portrait for Rationale's The Beautiful Balm Collection was photographed by Justin Ridler with makeup artistry by Shella Ruby Martin and hair styling by Lok Lau. The macro-style shot focuses tightly on the lower face, showcasing glossy lips and a fingertip applying the balm against a dark, smooth background. Soft, diffused lighting accentuates the smooth skin textures and reflective finish of the product. The composition centers on tactile details and intimate framing typical of high-end skincare campaigns.
Style
Editorial, Vertical, Warm, Clean
Techniques
Macro, Soft Light
Industries
Skincare
Context
Advertising Campaign