Rationale The Beautiful Balm Collection 2024

About

This clean studio product image presents a detailed macro view of three distinct cosmetic balm swatches arranged vertically against a solid white background. The topmost swatch displays a vibrant coral red hue, followed by a deeper rose shade in the middle, and a neutral nude tone at the bottom. Precise callout lines extend from clean typography on the left to point directly into the textured formulas, highlighting key ingredients such as hyaluronic acid, zinc, iron oxides, and a 3D ceramic shield. Photographed by Justin Ridler for Rationale, the composition emphasizes the creamy textures and rich pigment distribution of the formulation.