Ralph Lauren: Purple Label Spring 2025 Campaign

Mar 2025

The Ralph Lauren Purple Label Spring 2025 campaign presents a series of elevated menswear imagery, focusing on precise tailoring and a sophisticated, sun-drenched palette. Photographed by Arnaldo Anaya Lucca, the collection leans into an editorial aesthetic that emphasises fine fabric textures against neoclassical architecture and natural outdoor settings. Featuring models Lucky Blue Smith and Juhyung Kang, the campaign captures a refined lifestyle through a mix of tailored evening wear and relaxed luxury ensembles. The imagery utilizes natural light and warm, golden hour tones to highlight the clean lines of the garments. With hair styling by Tomo Jidai, the series maintains a polished look across both portraiture and lifestyle shots, incorporating subtle analogue film textures to ground the visuals in a classic, timeless style.

Editorial, Vertical, Warm

Natural light

Advertising Campaign