Ralph Lauren
Purple Label Spring 2025 Campaign
Mar 2025
The Ralph Lauren Purple Label Spring 2025 campaign highlights the season’s refined menswear through a series of sun-drenched, editorial portraits. Set against a backdrop of neoclassical stonework and lush greenery, the collection emphasizes elevated tailoring and sophisticated layering. Photographer Arnaldo Anaya Lucca utilizes warm, natural light to showcase the intricate textures of the garments, ranging from structured double-breasted blazers to casual knitwear. Models Lucky Blue Smith and Juhyung Kang anchor the visuals, which lean into a classic, polished aesthetic. With hair styling by Tomo Jidai, the project captures a relaxed yet high-end lifestyle tone, incorporating techniques such as analogue film aesthetics and golden hour lighting to define the brand's latest luxury fashion offering.
Editorial, Vertical, Warm
Natural light
Luxury Fashion Houses
Advertising Campaign
