Ralph Lauren
Purple Label Spring 2025 Campaign
Mar 2025
The Ralph Lauren Purple Label Spring 2025 campaign showcases a sophisticated collection of luxury menswear, defined by precise tailoring and an elevated outdoor aesthetic. Photographed by Arnaldo Anaya Lucca, the series features models Lucky Blue Smith and Juhyung Kang in a variety of settings, ranging from sun-drenched stone courtyards to elegant, neoclassical architectural backdrops. Technically marked by warm, natural light and a clean editorial approach, the imagery emphasizes the fine textures of the garments, including structured blazers, crisp dress shirts, and intricate knitwear. With hair styling by Tomo Jidai, the campaign leans into a classic, polished look that balances relaxed outdoor leisure with formal evening wear. The production utilizes elements of analogue film and golden hour lighting to craft a refined, cohesive narrative for the brand’s latest seasonal offering.
Editorial, Vertical, Warm
Natural light
Luxury Fashion Houses
Advertising Campaign
