Ralph Lauren Purple Label Spring 2025 Campaign 2025

Description

This photograph for the Ralph Lauren Purple Label Spring 2025 campaign was captured by photographer Arnaldo Anaya Lucca, featuring hair styling by Tomo Jidai. Models Juhyung Kang and Lucky Blue Smith pose outdoors leaning against an ornate stone balustrade with a soft, bright horizon in the distance. Juhyung Kang wears a double-breasted patterned blazer with dark trousers and a bow tie, while Lucky Blue Smith wears a blue turtleneck under a blazer paired with ornate patterned trousers. Both models wear dark loafers, and a branded purple overlay graphic appears centrally across the lower portion of the image.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Background

Bridge

Context

Advertising Campaign