Brand
Ralph Lauren Purple Label Spring 2025 Campaign 2025
Associated creatives
Tags
Description
This image from the Ralph Lauren Purple Label Spring 2025 campaign features model Lucky Blue Smith posing outdoors with a sunlit architectural backdrop partially obscured by foliage. The subject wears a blue and white plaid shirt over a plain white t-shirt, accessorized with tortoiseshell sunglasses, a patterned neck scarf, and a prominent wristwatch on his arm. Shot by photographer Arnaldo Anaya Lucca with hair styling by Tomo Jidai, the portrait utilizes warm natural lighting and soft focus foreground framing to create an editorial aesthetic.
Style
Editorial, Vertical, Warm, Golden Hour
Techniques
Analogue / film, Natural light
Industries
Luxury Fashion Houses
Color
Royal Blue (50%)
Pure White (30%)
Background
Garden
Context
Advertising Campaign