Brand
Ralph Lauren Purple Label Spring 2025 Campaign 2025
Associated creatives
Tags
Description
This portrait from the Ralph Lauren Purple Label Spring 2025 campaign features model Juhyung Kang posing outdoors against a stone balustrade with an expansive background view. He wears a striking blue patterned blazer paired with a crisp white pleated tuxedo shirt, a dark bow tie, and cream-coloured trousers. The composition employs natural lighting that highlights the intricate textile details of the tailored jacket. A purple brand banner with white script text reading Ralph Lauren Made in Italy is overlaid horizontally in the lower portion of the frame. Arnaldo Anaya Lucca captured the campaign imagery, with hair styling by Tomo Jidai.
Style
Vertical, Commercial, Warm, Clean
Techniques
Natural light
Industries
Luxury Fashion Houses
Color
Royal Blue (50%)
Cream (50%)
Background
Bridge
Context
Advertising Campaign