Ralph Lauren
Purple Label F/W 24 Campaign
Brand
ProjectPurple Label F/W 24 Campaign
Date
Sep 2024
Description
Ralph Lauren presents the Purple Label Fall/Winter 2024 campaign, an editorial series that leans into classic seasonal tailoring and refined menswear. Photographed by Arnaldo Anaya Lucca, the project focuses on deep autumnal tones and the intricate textures of velvet, suede, and heavy knitwear. The imagery utilizes natural light to frame the collection against classical outdoor settings and architectural details. Featuring models Adam Sattrup, Joy Islam, Juhyung Kang, and Oliver Kumbi, the campaign adopts an editorial aesthetic defined by clean compositions and a consistent warm palette.
Style
Editorial, Vertical, Warm, Clean
Techniques
Natural light
Industries
Luxury Fashion Houses
Color
Camel
Navy
Context
Advertising Campaign
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