Brand
ProjectPurple Label F/W 24 Campaign

Ralph Lauren Purple Label F/W 24 Campaign 2024
Associated creatives
Tags
Description
This image from the Ralph Lauren Purple Label F/W 24 campaign, photographed by Arnaldo Anaya Lucca, captures a model seated behind the wheel of a dark green vehicle. The subject wears dark sunglasses, a brown suede jacket over a patterned knit sweater, and a collared shirt with a tie. Sunlight illuminates the scene from the side, highlighting the rich textures of the leather and wool garments. The composition is framed through the vehicle's open window, focusing tightly on the driver and the steering wheel.
Style
Editorial, Horizontal, Warm, Clean
Techniques
Natural light
Industries
Luxury Fashion Houses
Color
Camel (50%)
Navy (30%)
Jet Black (20%)
Background
Carpark
Context
Advertising Campaign