Brand
ProjectPurple Label F/W 24 Campaign

Ralph Lauren Purple Label F/W 24 Campaign 2024
Associated creatives
Tags
Description
This portrait from the Ralph Lauren Purple Label F/W 24 campaign features a male model seated inside a vehicle, wearing a brown suede jacket over a patterned knit sweater, collared shirt, and tie. He wears dark sunglasses and looks out past the frame with a neutral expression. The lighting is warm and directional, accentuating the textures of the suede outerwear and patterned knitwear. Arnaldo Anaya Lucca captured the campaign image with a shallow depth of field, keeping the subject in sharp focus against an out-of-focus background.
Style
Editorial, Vertical, Warm, Clean
Techniques
Natural light
Industries
Luxury Fashion Houses
Color
Camel (60%)
Royal Blue (40%)
Background
Carpark
Context
Advertising Campaign