Brand
ProjectPurple Label F/W 24 Campaign

Ralph Lauren Purple Label F/W 24 Campaign 2024
Associated creatives
Tags
Description
Four male models pose outdoors against a stone balustrade and park setting for the Ralph Lauren Purple Label fall/winter 24 campaign, photographed by Arnaldo Anaya Lucca. The subjects wear sophisticated layered menswear including velvet suiting, long coats, and patterned knitwear. Warm natural light illuminates the scene, highlighting rich fabric textures and deep autumnal color tones. The composition is structured horizontally, presenting an editorial fashion narrative.
Style
Editorial, Horizontal, Warm, Earthy
Techniques
Analogue / film, Natural light
Industries
Menswear
Color
Burgundy (30%)
Navy (30%)
Camel (30%)
Background
Park
Context
Advertising Campaign, Lookbook