Ragged Edge Brand Identity 2025

Description

This portrait features a woman seated at a dark table, holding a light blue book directly in front of her face so that only her eyes are visible above the cover. The book prominently displays the text Ragged Edge along its spine edge. She wears an oversized denim shirt layered over a light top, with gold rings adorning her fingers. In the foreground on the dark surface sits a small ceramic cup and saucer containing a dark beverage. The background shows a warm interior setting with a reddish-brown upholstered bench and vertically pleated beige curtains.

Style

Vertical, Commercial, Warm

Techniques

Natural light

Color

Background

Set-dressed

Context

Advertising Campaign