Ragged Edge Brand Identity 2025

Description

This dynamic motion graphics video showcases the brand identity for Ragged Edge, created by Ragged Edge with contributions from Adam Garbutt, Charlie McKay, Andrew Rankin, and Mud. The piece features bold black-and-white visual distortions and animated typography that shifts and warps across different frames, interspersed with solid pastel color backdrops. The clean yet high-contrast visual style emphasizes experimental text treatments and graphic fluidity. The sequence moves rapidly through perspective-shifting patterns and centered brand lockups, highlighting modern motion design techniques.