Brand
ProjectAlready Proud
Rob Stanton-Cook, Director,
Associated creatives
Tags
Description
This commercial video for Qantas titled Already Proud opens with an aerial shot of a small town bathed in warm sunset light before moving inside a rustic, dimly lit pub where a community gathers to celebrate an athlete. Scenes shift between the cheering crowd inside the venue and underwater footage of a swimmer training in a pool. The narrative highlights local pride and support, capturing candid emotions and communal celebration. Directed by Rob Stanton-Cook with cinematography by Sam Chiplin, the piece uses warm, cinematic lighting and a grounded visual tone.