The brand identity for Pursue, a hard seltzer within the alcoholic beverages sector, establishes a distinct visual language through a collaboration between graphic design studio OlssønBarbieri, illustrator Joren Joshua, and photographer Anne Valeur. The project leans into a minimalist aesthetic, utilizing a cohesive design system that balances tactile product photography with whimsical, character-driven illustration.
The execution pairs clean-lined macro photography of custom glass packaging—featuring spiral-textured necks—with vibrant, flat graphic art depicting playful street scenes and motifs. The visual identity shifts between high-contrast studio compositions and warm, natural light lifestyle imagery, capturing a social atmosphere that bridges the gap between commercial product presentation and editorial storytelling.
