Pursue

May 2022

Pursue, a hard seltzer brand in the food and beverage sector, presents its brand identity through a collaborative design system that merges commercial product photography with whimsical illustration. The project leverages clean, minimalist compositions alongside editorial lifestyle framing to establish a cohesive visual language. Graphic design by OlssønBarbieri integrates the vibrant, character-driven illustrations of Joren Joshua with the precise, macro product work of photographer Anne Valeur. Utilizing techniques such as natural light, analogue/film aesthetics, and bold typography, the identity balances playful narrative elements with clear, structural packaging design.

Horizontal, Commercial, Clean

Alcoholic Beverages

Advertising Campaign