CF18 Chocolatier

Apr 2020

In the world of high-end CPG and food & beverage design, CF18 Chocolatier elevates the confectionery experience by blending artisanal craftsmanship with a rigid, scientific aesthetic. The brand identity, expertly developed by OlssønBarbieri, moves beyond traditional candy packaging to create a sophisticated, architectural narrative that feels both precise and deeply tactile. The visual language relies heavily on a restrained, monochromatic palette of white, grey, and stone tones, allowing the interplay of textures to take center stage. By utilizing techniques such as blind emboss & deboss, the studio imparts a sense of quiet luxury, where the branding is felt as much as it is seen. The project leans into a minimalist industrial theme, drawing thematic inspiration from the periodic table to suggest that each chocolate is the result of a deliberate, calculated alchemy. Soft light is consistently employed throughout the photography to emphasize the crisp, sans-serif typography and the interplay between smooth paper surfaces and raw, organic elements like marble and stone fragments. This cohesive identity succeeds by treating every box and sleeve as a canvas for meticulous detail, from the delicate metallic blue foil symbols to the perforated, functional strips. The result is a premium product suite that reads as an elevated, professional study in materials, positioning the chocolatier as a purveyor of modern, science-inspired indulgence that feels perfectly at home in the competitive landscape of contemporary luxury goods.

Commercial

Emboss & Deboss, Soft Light

CPG / Packaged Food, Food & Beverage