Tessas Eplegård’s brand identity project establishes a visual language rooted in artisanal, rustic charm and clean, modernist design. Developed by OlssønBarbieri, the identity system spans custom packaging, motion graphics, and editorial photography. The aesthetic balances detailed botanical illustration with a refined typographic hierarchy, leaning into an earthy and warm palette that reflects the brand’s focus on craft apple products and natural cider production.
Photography by Anne Valeur captures the tactile environment of the production process, while illustrations from Manon Cezaro, Erlend Peder Kvam, and Sharmila Banerjee bring organic storytelling to the packaging. The design system is further brought to life through motion work by Federico Leggio and Bojan Milinkovic, utilising minimal, clean motion graphics to explain the brand’s ecological and agricultural protocols.
