Pursue Brand Identity 2022

About

This brand identity project for Pursue combines product photography by Anne Valeur with playful illustrations by Joren Joshua, featuring graphic design by Olss˜nBarbieri. The split-composition image pairs a close-up photograph of a person in denim jeans holding a glass bottle of Pursue hard seltzer against a vibrant blue graphic panel depicting musicians interacting with a crescent moon. The art direction merges tangible lifestyle framing with whimsical character art. The overall aesthetic highlights a cohesive commercial design system.