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BrandPursue
ProjectBrand Identity
Person holding glass bottle of Pursue hard seltzer next to a blue illustration of musicians on a moon

Pursue Brand Identity 2022

Associated creatives

OlssønBarbieri
OlssønBarbieriGraphic Design
Joren Joshua
Joren JoshuaIllustration
Anne Valeur
Anne ValeurPhotography

Tags

pursue hard seltzer bottlehard seltzer bottleglass bottlebottle

Description

This brand identity project for Pursue combines product photography by Anne Valeur with playful illustrations by Joren Joshua, featuring graphic design by Olss˜nBarbieri. The split-composition image pairs a close-up photograph of a person in denim jeans holding a glass bottle of Pursue hard seltzer against a vibrant blue graphic panel depicting musicians interacting with a crescent moon. The art direction merges tangible lifestyle framing with whimsical character art. The overall aesthetic highlights a cohesive commercial design system.

Style

Editorial, Horizontal, Warm, Clean

Industries

Beverages

Color

Royal Blue (50%)
Denim (30%)
Beige (20%)

Context

Advertising Campaign