Pursue Brand Identity 2022

About

This brand identity project for Pursue combines vibrant green graphic illustrations featuring a street vendor scene with styled product photography of hard seltzer bottles. The left panel showcases a flat illustration by Joren Joshua with a person operating a cart under a yellow and white umbrella, accompanied by a monkey eating fruit. The right panel, captured by photographer Anne Valeur, presents a close-up overhead view of a person holding two glass bottles of Pursue hard seltzer against a light textured surface alongside snacks and bottle caps. Graphic design was developed by OlssønBarbieri, resulting in a cohesive visual system that merges playful illustration with clean product presentation.