Plateful: Brand Identity

Oct 2022

Plateful’s brand identity project establishes a cohesive visual language across both physical packaging and digital interfaces. The design utilizes a rich, earthy color palette and custom typography, resulting in a clean and minimalist aesthetic that spans from shopping bags and stationery to recipe books and branded apparel. Graphic design agencies Heydays and Goods developed the core visual components, including embossed business cards and embroidered aprons. Anne Valeur provided the project photography, capturing the tactile quality of the paper stocks and fabric textures using soft, natural light to maintain a consistent professional tone.

Horizontal, Commercial, Clean

E-commerce / Product