Plateful

Oct 2022

Plateful’s brand identity project establishes a cohesive visual language through a curated palette of burgundy, purple, and forest green. The design system features custom typography and embossed details, applied across physical assets ranging from shopping bags and business cards to a recipe book and branded canvas aprons. Heydays and Goods provided the graphic design, which leverages clean, minimalist layouts and bold color contrasts. Captured by photographer Anne Valeur, the project utilises earthy tones and matte textures to anchor the commercial aesthetic. The identity extends into a digital interface, incorporating UI elements that maintain the brand’s focus on food production and tactile presentation. The imagery highlights consistent use of natural light and consistent, clean compositions across both print and mobile touchpoints.

Horizontal, Commercial, Clean

E-commerce / Product