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ProjectBrand Identity
Diptych combining a pink-toned illustration of a man pruning roses and a photograph of a Pursue hard seltzer bottle on a pink table.

Brand Identity 2022

Associated creatives

OlssønBarbieri
OlssønBarbieriGraphic Design
Joren Joshua
Joren JoshuaIllustration
Anne Valeur
Anne ValeurPhotography

Tags

pursue hard seltzer bottlehard seltzer bottleseltzer bottleman pruning roses illustrationman pruning rosesman pruning

Description

This visual features a diptych created for the Pursue brand identity project, combining vibrant graphic illustration and stylized product photography. The left panel showcases an illustration by Joren Joshua depicting a man in green and white clothing on a ladder pruning red roses against a solid pink background, accompanied by a small bee. The right panel presents a photograph by Anne Valeur shot by Anne Valeur featuring a bottle of Pursue hard seltzer next to an iced beverage garnished with a strawberry on a pink surface. Additional props include a vintage tape recorder, bottle opener, and rings on a person's hand. The composition highlights pastel tones, clean lines, and playful graphic elements.

Style

Horizontal, Commercial, Pastel, Minimalist

Industries

Alcoholic Beverages

Color

Blush (50%)
Forest Green (30%)
Crimson (20%)

Background

Solid Colour

Context

Advertising Campaign