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ProjectBrand Identity
Top-down view of three sugar-coated square gummy candies on a white card next to a pale green pouch labeled NOWADAYS on a wooden table.

Brand Identity 2023

Associated creatives

Glasfurd & Walker
Glasfurd & WalkerGraphic Design

Tags

gummy candiesgummy candycandiessugar coated candiespackaging pouchgreen pouchbrand packaging

Description

This top-down product still life showcases three sugar-coated square gummy candies arranged on a white card alongside a pale green packaging pouch labeled NOWADAYS. A glass of water sits at the top of the frame, casting strong, clean shadows across the scene. The composition rests upon a light-toned wooden surface with visible grain texture. Warm, natural sunlight creates sharp highlights and diagonal shadows across the arrangement, emphasizing clean lines and tactile surfaces.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

CPG / Packaged Food

Color

Beige (50%)
Sage (30%)
Crimson (20%)

Background

Wood Texture

Context

E-commerce / Product