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ProjectBrand Identity
Top-down view of a wooden desk featuring a glass of amber liquid, a small dish with colorful gummies, a pouch, and a laptop keyboard.

Brand Identity 2023

Associated creatives

Glasfurd & Walker
Glasfurd & WalkerGraphic Design

Tags

glass of amber liquidamber liquidglasssmall ceramic dishceramic dishdishtranslucent gummiesgummiesproduct pouchpouchlaptop keyboardlaptop keyboard and trackpadlaptop

Description

This top-down commercial shot for Pure Sunfarm showcases a carefully styled desk arrangement captured in warm, directional lighting. A glass of amber-colored liquid sits next to a small ceramic dish containing three translucent gummies in red, orange, and pale yellow tones. A light-colored product pouch bearing the word NOWADAYS is positioned beside the drink. In the foreground, the keyboard and trackpad of a dark grey laptop occupy the bottom edge. The entire scene is set against a rich wooden surface with pronounced grain and defined shadow patterns.

Style

Vertical, Commercial, Warm, Clean

Techniques

Natural light

Industries

CPG / Packaged Food

Color

Amber (40%)
Beige (30%)
Charcoal (30%)

Background

Wood Texture

Context

Advertising Campaign