Puma: The Speedcat

Apr 2025

Puma’s The Speedcat campaign highlights the intersection of sportswear and automotive culture through a series of urban editorial photographs. Shot by photographer Diego Bendezu, the project captures the collection against the backdrop of industrial concrete overpasses and vintage vehicles, leaning into a gritty, analogue aesthetic. The imagery features models Aliza Jarmon and Yan Li, styled by Marcus Correa, in a range of contemporary streetwear ensembles. With hair styling by Sergio Estrada, the campaign utilizes natural light and clean compositions to foreground the footwear, incorporating atmospheric smoke and grainy textures to establish a cinematic outdoor setting.

Editorial, Vertical, Clean

Natural light

Advertising Campaign