Puma
The Speedcat
Brand
ProjectThe Speedcat
Date
Apr 2025
Description
Puma presents The Speedcat, a fashion campaign that merges sportswear with automotive culture through an urban, cinematic lens. The series centers on the iconic footwear, showcased against a backdrop of concrete overpasses, vintage vehicles, and atmospheric smoke. Captured by photographer Diego Bendezu, the project leans into an editorial aesthetic defined by clean, natural light and a gritty, analogue film sensibility. Styling by Marcus Correa highlights contemporary streetwear, while hair styling by Sergio Estrada complements the sharp, high-contrast compositions featuring models Aliza Jarmon and Yan Li.
Style
Editorial, Vertical, Clean
Techniques
Natural light
Industries
Sportswear
Color
Jet Black
Royal Blue
Context
Advertising Campaign
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