Puma

Apr 2025

Puma showcases The Speedcat through a series of editorial images that merge automotive culture with contemporary sportswear. Shot against the industrial backdrop of concrete overpasses and urban asphalt, the campaign leans into a gritty aesthetic to highlight the footwear silhouette. Photographed by Diego Bendezu, the project captures candid and posed moments with a focus on clean composition. The visual narrative is enhanced by fashion styling from Marcus Correa and hair styling by Sergio Estrada, featuring models Aliza Jarmon and Yan Li. The production utilizes natural light and a cinematic approach to texture, incorporating analogue film techniques to frame the streetwear-focused collection.

Editorial, Vertical, Clean

Natural light

Sportswear

Advertising Campaign