Puma The Speedcat 2025

Description

This vertical editorial photograph for Puma's The Speedcat project captures a young man leaning against a concrete pillar outdoors. Styled by Marcus Correa, the subject wears a cream-colored jacket, blue denim shorts, dark socks, and vibrant blue Puma sneakers with white detailing, accessorized with yellow-tinted sunglasses. In the background, a vintage red car is parked on asphalt beneath an elevated roadway structure, with wisps of smoke visible near the vehicle. The lighting is natural and diffuse, complementing the street-level urban setting. Photography is credited to Diego Bendezu, with hair styling by Sergio Estrada and modeling by Aliza Jarmon and Yan Li.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

Sportswear

Color

Background

Street

Context

Advertising Campaign