Puma The Speedcat 2025

Description

This fashion editorial image for Puma's The Speedcat project features two models posing beside vintage cars amidst billows of atmospheric smoke. Photographed by Diego Bendezu with styling by Marcus Correa and hair by Sergio Estrada, the scene captures an urban street setting with high-contrast lighting and a gritty, cinematic feel. The male model sits atop a red car wearing dark apparel and bright blue sneakers, while the female model stands alongside wearing a black cropped top with white trim and a beige skirt. The composition is sharp and richly textured, emphasizing contemporary streetwear styling and automotive culture.

Style

Editorial, Vertical, Gritty, Grainy

Techniques

Analogue / film

Industries

Sportswear

Color

Background

Street

Context

Advertising Campaign