Puma The Speedcat 2025

Description

Puma presents The Speedcat campaign, photographed by Diego Bendezu with fashion styling by Marcus Correa and hair styling by Sergio Estrada. A model with voluminous curly hair is seated inside a vintage red car with her legs resting across the interior. She wears light sneakers, dark sheer socks, a top, and a light-colored jacket, accessorized with rings and a delicate necklace. The shot is composed from an external angle looking through the car window, featuring an outdoor urban backdrop beneath concrete overpass structures.

Style

Editorial, Vertical, Warm, Clean

Techniques

Analogue / film, Natural light

Industries

Sportswear

Color

Background

Carpark

Context

Advertising Campaign