Publix The Force 2026

About

This commercial video for Publix titled The Force features cinematic scenes blending home life and food preparation. The sequence moves from an exterior house shot to close-ups of gloved hands breading chicken in flour, a living room interior with a television playing, a deep fryer basket, and family dining moments. The cinematography employs warm lighting and natural tones, capturing a narrative style directed by Smuggler for Publix with agency support from FIG.