Publix
Pharmacy
Brand
ProjectPharmacy
Date
Mar 2026
Description
Publix presents a commercial campaign focused on its pharmacy services, highlighting the brand’s community-centered healthcare approach within a retail environment. The project captures an interaction at the pharmacy counter, where a pharmacist provides a vaccination to a young patient. The film utilizes a live-action technique to document the professional, clean setting of the pharmacy. With production by Max Cooper, the creative execution leans into a commercial aesthetic, utilizing natural lighting to define the space and its staff members.
Style
Horizontal, Commercial, Clean
Industries
Public Awareness
Color
Pure White
Navy
Background
Retail Store
Context
TVC / TV Commercial
Associated creatives
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