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Brand
Priceline
ProjectUnbummer Your Summer | Chosen One

Priceline Unbummer Your Summer | Chosen One 2026

Associated creatives

MIRIMAR
MIRIMARAgency / Creative
PHD
PHDMedia
Small Girls PR
Small Girls PRPR
William McVay
William McVayMedia
SIXTWENTYSIX
SIXTWENTYSIXProduction

Tags

william shatnerwilliam shatner speakingman in suitman in carwilliam shatner in suit

Description

This commercial video for the Priceline campaign Unbummer Your Summer features actor William Shatner in a car setting. Shatner is seen speaking in character wearing a suit and sunglasses, engaging in dramatic negotiations about savings. The video utilizes cinematic framing, dark lighting inside the vehicle, and dialogue-driven storytelling produced by SIXTWENTYSIX and MIRIMAR.