Prada’s Spring 2026 ad campaign centers on a surreal, frame-within-a-frame visual narrative that plays with the mechanics of portraiture. Across both stills and moving imagery, the campaign utilizes clean studio lighting and saturated color blocking to highlight the collection's complex layering and tactile fabrications, including structured leather goods and lace detailing.
Creative direction for the project is led by Miuccia Prada, Raf Simons, and Ferdinando Verderi. The imagery—shot by photographers Anne Collier and Oliver Hadlee Pearch—features a diverse cast including Carey Mulligan, Hunter Schafer, Damson Idris, Nicholas Hoult, Liu Wen, Levon Hawke, and John Glacier. The work moves between static, graphic compositions and dynamic live-action vignettes, emphasizing editorial texture and high-contrast hues.
