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BrandPrada
ProjectSpring 2026 Ad Campaign
Model Liu Wen holding a handbag in a framed photograph against an orange wall held by hands in yellow gloves.

Prada Spring 2026 Ad Campaign 2026

Associated creatives

Miuccia Prada and Raf Simons
Miuccia Prada and Raf SimonsPrada Creative Directors
Ferdinando Verderi
Ferdinando VerderiCreative Director
Anne Collier
Anne CollierPhotographer
with images by Oliver Hadlee Pearch
with images by Oliver Hadlee PearchPhotographer
John Glacier
John GlacierTalent
Levon Hawke
Levon HawkeTalent
Nicholas Hoult
Nicholas HoultTalent
Damson Idris
Damson IdrisTalent
Carey Mulligan
Carey MulliganTalent
Hunter Schafer
Hunter SchaferTalent
Liu Wen
Liu WenTalent

Tags

liu wenmodel liu wenwoman holding handbagbrown handbaglight blue toplayered skirtwhite shoes

Description

This portrait from the Prada Spring 2026 ad campaign features model Liu Wen posing inside a framed photograph held by hands wearing bright yellow gloves against a solid orange background. Liu Wen wears a light blue off-the-shoulder top, a layered skirt with white and black lace panels, and carries a structured brown handbag. The composition plays with frame-within-a-frame mechanics, combining photographic print textures with vibrant studio color blocks. The campaign was directed by Ferdinando Verderi with photography by Anne Collier and Oliver Hadlee Pearch.

Style

Vertical, Commercial, Clean, Graphic

Industries

Luxury Fashion Houses

Color

Pure White (30%)
Powder Blue (30%)
Chocolate (40%)

Background

Solid Colour

Context

Advertising Campaign