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Brand
Prada
ProjectSpring 2026 Ad Campaign

Prada Spring 2026 Ad Campaign 2026

Associated creatives

Miuccia Prada and Raf Simons
Miuccia Prada and Raf SimonsPrada Creative Directors
Ferdinando Verderi
Ferdinando VerderiCreative Director
Anne Collier
Anne CollierPhotographer
with images by Oliver Hadlee Pearch
with images by Oliver Hadlee PearchPhotographer
John Glacier
John GlacierTalent
Levon Hawke
Levon HawkeTalent
Nicholas Hoult
Nicholas HoultTalent
Damson Idris
Damson IdrisTalent
Carey Mulligan
Carey MulliganTalent
Hunter Schafer
Hunter SchaferTalent
Liu Wen
Liu WenTalent

Tags

fashion campaign videoprada campaign videowoman lying on furry carpetwoman holding vintage cameraman walking in grey suitwoman lying on grasswoman in black lace skirtfashion model posing

Description

This high-end commercial video for the Prada Spring 2026 ad campaign features an ensemble cast including Carey Mulligan, Hunter Schafer, Damson Idris, Nicholas Hoult, Liu Wen, Levon Hawke, and John Glacier. Directed by Ferdinando Verderi with photography by Anne Collier and Oliver Hadlee Pearch under the creative direction of Miuccia Prada and Raf Simons, the video presents a series of vibrant, art-directed vignettes. Models and talent are showcased posing across textured synthetic surfaces, grassy lawns, and saturated colored backdrops, wearing sophisticated layered garments, distinctive outerwear, and carrying luxury Prada handbags. The cinematography balances polished studio lighting with playful, surreal framing and dynamic transitions between printed stills and moving action.