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Black man seated on grass wearing dark sweater and white trousers with a brown leather tote bag

Prada Spring 2026 Ad Campaign 2026

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This Spring 2026 ad campaign image for Prada features actor Damson Idris seated cross-legged on a patch of lush green grass. He wears a dark blue long-sleeve top over a white mock-neck collar, light cream trousers, and dark footwear. A prominent dark brown leather tote bag rests across his lap. A human hand holding the edge of the printed photograph is visible on the left side against an orange background. The image reflects clean art direction and precise studio lighting.