Prada Beauty’s The Hand digital campaign focuses on the tactile nature of its latest cosmetic offerings. Captured by photographer Lotte Thor, the series centres on intimate beauty portraiture that highlights both the product design and the model, Julia Meseguer.
The imagery employs a clean and commercial aesthetic, utilising soft, diffused lighting to maintain a polished look. By pairing muted neutral backgrounds with specific product-focused compositions, the campaign emphasizes the visual details of the compacts and lipstick casings.
