Prada Beauty
Prada Monochrome
Brand
ProjectPrada Monochrome
Date
Jan 2024
Description
The Prada Monochrome campaign showcases the brand's lipstick collection through a series of focused, minimalist portraits. The visuals highlight the matte finish of the product against a clean pale green backdrop, emphasizing a refined aesthetic typical of modern beauty campaigns. Photographer Eva Wang leads the production, capturing tight compositions that place the focus squarely on the application of the product. The project features fashion styling by Coline Peyrot and hair styling by Kazue Deki, who define the polished look of the series. The campaign features models Joy van der Eecken and Mawena Takpa, utilizing beauty light to define texture.
Style
Vertical, Commercial, Clean
Techniques
Beauty Light
Industries
Cosmetics
Context
Advertising Campaign
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