Prada Beauty: Prada Mesh Cushion 2025
Brand
Date
Jan 2025
Description
Prada Beauty presents the campaign for the Prada Mesh Cushion 2025. Photographed by Zhou Yubo, the project showcases the brand's latest cosmetic compact through a series of refined portraits featuring model Jiali Zhao. Captured with a minimalist aesthetic, the imagery utilizes clean studio lighting and a soft green gradient backdrop to emphasize the product. The execution relies on polished commercial art direction, focusing on natural skin textures and a neutral, matte makeup palette that aligns with the brand's visual identity.
Style
Vertical, Commercial, Clean, Polished
Techniques
Beauty Light
Industries
Color
Jet Black
Context
Advertising Campaign
Associated creatives
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