Prada Beauty
Prada Mesh Cushion 2025
Brand
ProjectPrada Mesh Cushion 2025
Date
Jan 2025
Description
Prada Beauty presents the Prada Mesh Cushion 2025 campaign, a series of portrait assets focusing on the launch of its cushion foundation compact. Captured by photographer Zhou Yubo, the project centers on model Jiali Zhao, who showcases the product in a minimalist studio setting. The imagery utilizes a consistent pale green gradient backdrop and clean, polished commercial art direction. Across the series, the focus remains on skin texture and subtle makeup application, leveraging beauty lighting to achieve a refined, modern aesthetic. The execution highlights the product through sharp, vertical compositions and close-up framing.
Style
Vertical, Commercial, Clean, Polished
Techniques
Beauty Light
Industries
Cosmetics
Color
Jet Black
Context
Advertising Campaign
Associated creatives
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