Planters Jeff Ross Gets Ready to Roast Mr. Peanut 2023

About

This comedic commercial spot for Planters features comedian Jeff Ross inside a trailer preparing material for an upcoming roast of Mr. Peanut. Ross stands by a whiteboard covered in sticky notes detailing joke ideas while interacting with the anthropomorphic peanut wearing a top hat and monocle. The video captures a lighthearted, narrative-driven tone with polished commercial production values and natural dialogue. Caviar LA handled production, with post-production by Eva Nosidam and Mathematic, and sound design by TJ Dumser and James Poyser.