Piedmont Arts Fund

Jul 2021

The Piedmont Arts Fund brand identity project, developed by Mucho, centers on a high-contrast visual system applied across physical signage and promotional collateral. The design utilizes a consistent, vibrant red palette paired with bold white typography to create clear visual touchpoints throughout the community. Executed with a focus on natural light and clean composition, the work bridges commercial graphic design and environmental installation. Pieces range from event banners mounted on weathered masonry to functional items like branded tote bags and donation boxes, each integrating graphic elements into real-world settings. The project emphasizes clear information and atmospheric textures, leaning into an earthy and gritty aesthetic through its choice of surfaces and shadow play.

Horizontal, Commercial, Clean

Natural light

Advertising Campaign