Brand
ProjectBrand Identity

Piedmont Arts Fund Brand Identity 2021
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Description
This image presents a close-up overhead shot of a vivid red graphic sign placed on a textured, sandy brown ground. The sign features repeated white typography and a instructional text block including the phrase maintain social distance. A curved grey metal pole anchors into the sign, casting a sharp shadow alongside a distinct organic shadow pattern from overhead elements. The natural hard lighting creates strong contrast across the composition, highlighting the granular texture of the surface.