Brand Identity 2021

Description

This image presents a close-up overhead shot of a vivid red graphic sign placed on a textured, sandy brown ground. The sign features repeated white typography and a instructional text block including the phrase maintain social distance. A curved grey metal pole anchors into the sign, casting a sharp shadow alongside a distinct organic shadow pattern from overhead elements. The natural hard lighting creates strong contrast across the composition, highlighting the granular texture of the surface.

Style

Artistic, Vertical, Earthy, Gritty

Techniques

Typography, Natural light

Color

Background

Stone Texture

Context

Advertising Campaign