SalesWings

Sep 2023

SalesWings presents a comprehensive brand identity system that translates technical marketing alignment concepts into a clean, modern visual language. The project, developed by Mucho, relies on high-contrast compositions and a refined color palette of deep blues, cyan, and red to define the corporate aesthetic. Across a series of outdoor lightboxes and digital assets, the branding incorporates abstract human figures and geometric, puzzle-like patterns. The motion graphics components further expand on this visual system, utilizing precise digital animation to emphasize the brand's logotype and interactive interface elements. From smartphone displays featuring dark-mode UI to static print collateral, the project leverages a minimalist graphic style. The identity is applied across hardware and environmental placements, maintaining a consistent professional tone through the integration of custom typography and fluid, vector-based motion design.

Horizontal, Commercial

Apps & Digital Platforms