Piedmont Arts Fund Brand Identity 2021

Description

This image for the Piedmont Arts Fund brand identity project features a striking red heeled ankle boot repurposed as a donation box on a wooden tabletop. A person's hand is visible inserting a United States dollar bill into the top opening of the boot. The boot is marked with the word Donate near the collar and a stylized Art graphic on the side. Below the boot lies a red printed promotional flyer with white typography and a QR code. The background shows a seated person wearing a muted jacket, with soft natural light illuminating the tabletop scene.

Style

Horizontal, Commercial, Clean

Techniques

Natural light

Industries

Charitable Organisations

Color

Background

Road

Context

Advertising Campaign