Brand
ProjectBrand Identity

Piedmont Arts Fund Brand Identity 2021
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Description
This image for the Piedmont Arts Fund brand identity project features a striking red heeled ankle boot repurposed as a donation box on a wooden tabletop. A person's hand is visible inserting a United States dollar bill into the top opening of the boot. The boot is marked with the word Donate near the collar and a stylized Art graphic on the side. Below the boot lies a red printed promotional flyer with white typography and a QR code. The background shows a seated person wearing a muted jacket, with soft natural light illuminating the tabletop scene.