Homeroom
Brand Identity
Brand
ProjectBrand Identity
Date
Apr 2021
Description
Mucho developed the brand identity for Homeroom, a visual system defined by a high-contrast palette and bold typographic hierarchy. The design utilizes vibrant neon tones, including lime green, orange, and turquoise, applied across a range of physical and digital touchpoints. The project incorporates graphic silhouettes of students in academic settings, paired with stark, screen print-style portraiture. These visual elements extend from urban wheatpaste posters and branded apparel to mobile interface screens, creating a cohesive aesthetic that leverages clean vector layouts and retro-inspired graphic treatments.
Style
Graphic, Horizontal, Commercial
Techniques
Typography
Context
Advertising Campaign
Associated creatives
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