Maniac Studio developed the brand identity for Pez y Mar, a project that spans print collateral, environmental signage, and merchandise within the food and beverage sector. The visual system centres on a custom green logotype featuring an integrated fish motif, contrasted against a palette of pale turquoise, cream, and warm orange.
Execution across the identity leverages clean typography and minimalist graphic illustration, applying these elements to diverse touchpoints ranging from outdoor billboards and branded flyers to menus and canvas tote bags. By utilising vector-based design and natural light-focused product photography, the work establishes a cohesive aesthetic that feels both modern and playful in its application.
