Pez y Mar

Mar 2022

Maniac Studio developed the brand identity for Pez y Mar, a Food & Beverage project that balances modern corporate design with playful, illustrative elements. The visual system uses a consistent palette of deep greens and soft cream tones, anchored by custom typography that integrates subtle fish motifs into the branding assets. The execution spans a wide range of touchpoints, from clean editorial print materials and promotional menu cards to environmental outdoor signage and branded merchandise. Across every application, the project relies on a minimalist aesthetic that prioritizes structural clarity and legible typography, captured here using natural light to emphasize the textures of paper and vinyl materials.

Horizontal, Commercial, Clean

Typography, Natural light