Maniac Studio developed a cohesive brand identity for The Pagoda, a cafe-focused project within the food and beverage sector. The design system centers on a minimalist aesthetic, utilizing clean line art of feline characters and structured, sans-serif typography to establish a modern visual presence across both physical and digital touchpoints.
The project encompasses a comprehensive suite of assets, ranging from packaging and architectural signage to custom stationery and editorial lifestyle photography. Throughout, the studio employs natural light and a neutral color palette to maintain a bright, airy quality that translates across cafe interiors, retail displays, and artisanal product wrapping.
