Minubu Coffee: Brand Identity

Jul 2025

Minubu Coffee’s brand identity project establishes a contemporary visual language for the beverage brand, defined by a clean, minimalist aesthetic. The system integrates custom typography and illustration across a diverse array of touchpoints, including packaging, stationery, and retail collateral. Working under the creative direction of Maniac Studio, the brand identity incorporates custom illustrations by Andrés Domínguez and copywriting by Andrea Flores. The project utilizes natural light to highlight textures across product photography, spanning everything from iced coffee service and takeaway carriers to retail signage and specialty coffee packaging. This cohesive look leans into a warm, editorial style, ensuring a consistent visual presence across both digital and physical environments.

Commercial, Clean, Vertical

Natural light

Advertising Campaign