Logo
Ancestro mezcal brand identity logo centered on a solid off-white background with fine typographic detail.
Ancestro orange rectangular product box wedged upright between textured weathered limestone rocks in bright natural sunlight.
Two glass liquor bottles with white labels and green seals resting on weathered coastal rock formations.
Minimalist line art logo featuring two hares reaching towards a chalice above an agave plant inside an oval border on a light background
Hand holding a glass bottle of Ancestro against a clear blue sky background
Three clear glass bottles of Ancestro mezcal with white labels featuring rabbit illustrations resting on soft cream fabric
Close-up of hands holding a clear glass bottle with a white label against a rocky ground background.
Ancestro mezcal brand identity logo centered on a solid off-white background with fine typographic detail.
Ancestro orange rectangular product box wedged upright between textured weathered limestone rocks in bright natural sunlight.
Two glass liquor bottles with white labels and green seals resting on weathered coastal rock formations.

Ancestro Brand Identity 2022

About

Ancestro’s brand identity project centers on an artisanal spirits aesthetic, utilizing minimalist graphic design by Maniac Studio and evocative product photography by Elsa Tejero. The visual language leans into clean, symmetrical line art—featuring stylized botanical and animal motifs—which appears across both physical packaging and digital assets. The execution relies on natural light and warm, earthy tones to bridge the gap between manufactured goods and rugged, outdoor environments. By pairing precise typography with textured backdrops like weathered limestone and soft, draped fabric, the project creates a tactile presentation that highlights the brand’s focus on artisanal production. The imagery utilizes analogue film techniques to capture clear glass bottles in various organic, exterior settings.

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