Ancestro

Nov 2022

Ancestro’s brand identity project establishes a visual language for the artisanal spirits producer through a blend of clean, minimalist graphic design and tactile product photography. The identity relies on symmetrical line art, notably featuring stylized hares and agave motifs, paired with bold, centered typography to articulate the brand’s production heritage. Captured by photographer Elsa Tejero and designed by Maniac Studio, the campaign contrasts the manufactured precision of the product packaging with raw, organic environments. These compositions utilize natural light and earthy textures—ranging from rugged limestone rock formations to soft, draped fabrics—to ground the brand in a tangible, artisanal aesthetic. The work employs an analogue film feel to emphasize a refined, warm color palette across its commercial and editorial assets.

Horizontal, Commercial, Clean, Warm

Natural light

Alcoholic Beverages

Advertising Campaign, E-commerce / Product