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Ancestro: Brand Identity

Date

Nov 2022

Description

Ancestro’s brand identity project centers on an artisanal spirits aesthetic, utilizing minimalist graphic design by Maniac Studio and evocative product photography by Elsa Tejero. The visual language leans into clean, symmetrical line art—featuring stylized botanical and animal motifs—which appears across both physical packaging and digital assets. The execution relies on natural light and warm, earthy tones to bridge the gap between manufactured goods and rugged, outdoor environments. By pairing precise typography with textured backdrops like weathered limestone and soft, draped fabric, the project creates a tactile presentation that highlights the brand’s focus on artisanal production. The imagery utilizes analogue film techniques to capture clear glass bottles in various organic, exterior settings.

Style

Horizontal, Commercial, Clean, Warm

Techniques

Natural light

Context

Advertising Campaign, E-commerce / Product

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