Bécot

Jan 2021

Brand Brothers developed a comprehensive brand identity for Bécot, anchoring the visual system in bold, high-contrast typography and abstract geometric forms. The design utilizes a palette of soft gradients—incorporating peach, magenta, and yellow—against stark black and cream backgrounds to create a distinct, modern look. The collateral spans various applications, from exterior outdoor advertising and wall-mounted posters to tactile business cards and product labels. The project leans into minimalist graphic design and collage techniques, emphasizing clear, legible type paired with spherical graphic elements. Execution across both print and digital environments relies on clean layouts and textured paper effects. The visual identity is applied consistently across urban billboard installations and studio-rendered product applications, utilizing natural light to highlight the material quality of the branding materials.

Clean, Commercial

Typography

Advertising Campaign