BrandPetty Well
ProjectBrand Identity

Petty Well Brand Identity 2021
Associated creatives
Tags
Description
An outdoor advertising billboard displayed on a building exterior features the brand identity for Petty Well, designed by Brand Brothers. The rectangular poster has a warm orange background with a textured finish, housing bold, rounded black typography for the brand name alongside narrative French copy. A circular inset photograph displays a German Shepherd dog outdoors. At the bottom, a sequence of small stylized animal illustrations complements the layout, while vertical text runs along the right margin.
Style
Horizontal, Commercial, Clean
Techniques
Typography
Color
Burnt Orange (70%)
Jet Black (30%)
Background
Residential Building
Context
Out of Home (OOH)